Google LSA Cost Per Lead by Industry (2026 Benchmarks)
Real Google Local Service Ads cost-per-lead benchmarks for 2026 across plumbing, HVAC, roofing, electricians, cleaning, lawn care.
Why LSA cost per lead varies so much
Google LSA bills you per qualified lead, not per click. CPL depends on category competition, your city's market size, your Google Guaranteed status, your review profile, and your responsiveness.
2026 cost per lead by category (USA averages)
| Category | Low CPL | Average CPL | High CPL |
|---|---|---|---|
| House cleaning | $6 | $14 | $25 |
| Lawn care | $9 | $18 | $30 |
| Junk removal | $10 | $22 | $40 |
| Pest control | $12 | $28 | $55 |
| Locksmith | $15 | $32 | $60 |
| Movers | $18 | $40 | $80 |
| Appliance repair | $20 | $35 | $65 |
| Garage door | $22 | $45 | $85 |
| Electrician | $20 | $45 | $85 |
| HVAC | $25 | $55 | $95 |
| Plumber | $25 | $55 | $90 |
| Roofer | $40 | $75 | $120 |
| Water damage | $80 | $110 | $150 |
Tier-1 metros (NYC, LA, SF, Chicago, Miami, Boston) push toward the high end. Smaller cities run 30–50% cheaper.
How to lower your CPL
- Dispute every invalid lead within 30 days — refund rate 80–95%.
- Answer calls in under 30 seconds during business hours.
- Maintain 4.7+ star reviews with weekly velocity.
- Set Bid Max to let Google's auto-bidding win impressions.
- Tighten your service area to where you can actually drive.
When LSA stops being profitable
If your average job is under $80 and your category CPL is $40+, the math gets tight. Pair LSA with strong GMB rank so organic Map Pack leads subsidize the paid funnel.
Kectick manages bids, disputes, and review velocity for clients to keep CPL 20–40% below market.
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